blog 1


Bringing Chlos to Life

  
brand vision board / inspiration / identity development







refining the vision

 chlos is a multifaceted resource, collection, and support hub that exists to nurture creatives through fashion

chlos offers a curation of garments and accessories

what kind? chic, timeless, sublime, editorial

collaborations with emerging designers

handmade garments, in-house design

thoughtfully selected gems

vintage designer



@ the new studio

  

a coveted curator 


                  garments as an investment                                                                                      
 

                      
                    thoughtful of every step of your process 



                                                                                                      one of one

                                                                                                                                                       create infrastructure

                            facilitate play 


                                                                                                                                                                                                                                                                                           inclusive sizing              

                                                                    experiments

      circular production



                                                                                                                            hand-picked and handmade



The women in my family are sooooo fly. They’re the type of women who command respect and admiration. They walk around like they know something because they do! Growing up was going up to their closets every family party, watching them play dress up together. Annual summer trips to New York for Barney’s AND canal street. Watching them make jewelry, sew, cut the sleeves off fur jackets, because that’s how they wanted to style them. They’re real trend setters and I’ve watched and learned! By the age of 12 I could ID the make of a designer bag and spot a fake one (I remember doing this for the first time as a core bonding memory with my mum). 

To understand how cool these women are, you have to hear them laugh together. The confidence and joy inside them radiate in the most beautiful ways. They really put that shit on because they love who they are. And they share this love so generously. All my life, I’ve watched them not only be fabulous but gather our family, keep us fed, and our hearts full. My mom, ninnags, aunties and lolas made me. They showed me how to be independent, decisive, and confident. Because of them, I love fashion and I love taking care of people. Working as a stylist and bringing chlos to life comes naturally, it feels familiar like letting everyone into this world I’ve grown up in. 


 


 I dedicated the last 5 years to getting better at my craft. Honing in on what being a good stylist means to me. With a more intimate understanding of the industry and a growing collection of pieces, I feel it’s time to share. There is so much more to learn but, I think asking questions in community, and sharing the resources I gain makes this journey more full <3 The more I build chlos, the more I understand it is a manifestation of all the love I’ve grown up around, and all the powerful fashion influences in my family. I’m so excited to see how it will grow.


              
@loudebetoly
             
                              
  feelings / concepts / symbols  
mom’s closet / ninang zeres’ closet / ninang jj’s closet

ate (pronounced “ah-teh”) big sister / big cousin  

to be held, guided, looked after, hosted 

a portal / door - to be transported
                         
                         living, shifting and changing

a haven, safe, full, joyful

energy of inspiration

to be nurtured  




@ fanci club
  



        
logo development

references


                                                                                                                                 
                                           
        organic shapes 


                        symmetry

                                                            curves 

metal                                              

                                               mirrored symbol                                                       
   
           
                                         
                                            lettering                                                     
           
black white chrome 
                                    hard edges
             




I asked Loc to help me design my logo. We had a conversation on the balcony of his studio at the time. I told him the concepts I was thinking about, showed him the references, and told him what I liked about them. He sketched a bit, scanned the sketches and started working digitally. He was able to make something I love in just two sessions. These are the iterations he made before we reached the final design. 



final logo iteration 



with love, Chloe